How to Write Homepage Copy That Sells
Want to know exactly how to write homepage copy that engages visitors and boosts sales? Read this homepage content guide!
The Service Website Blog
EXPERT GUIDES, TIPS & TUTORIALSExpert guides on content strategy, SEO, and copywriting to help you boost traffic and conversions.
If you’re ready to move beyond surface-level “how-to” advice and start thinking like a strategist, you’re in the right place.
Feeling Overwhelmed? Start Here:
CONVERSION & COPYWRITING:
Psychology of Copywriting: 6 Ways to Be More Persuasive
SEO & AUTHORITY BUILDING:
Blog SEO Checklist: 15 Steps to Optimise Every Post
STRATEGY & POSITIONING:
The New SEO: Why Trust and Expertise Matter More Than Keywords
Your Complete Website Audit Checklist
Ready to finally feel confident in your website? My complete website audit checklist shows you exactly how to review your entire website to boost conversions.
The New SEO: Why Trust and Expertise Matter More Than Keywords
SEO has changed. Here’s what Google actually rewards now, and how service businesses can use it to easily boost traffic and build lasting visibility.
How to Optimise Your Website Footer for SEO
Your website footer might be at the bottom, but it can do big things for your traffic and SEO. Here's what to include to make it work hard for you.
How to Makes Sales with Old Blog Posts
Learn how I intentionally refresh and maintain old blog posts to make sales from content I wrote years ago.
How to Get High-Authority Backlinks for Free
Get my exact strategy for landing high-authority backlinks in massive publications like Forbes and TechBible (did I mention it’s completely free?)
How to Use AI for Blogging (Without Hurting Rankings)
You shouldn’t rely on AI to write your content for you. But I’ll show you how to use AI tools to think deeper, write smarter, and streamline your content creation process.
Psychology of Copywriting: 6 ways to be more persuasive
The psychology of copywriting is a set of simple principles that make your writing infinitely more persuasive. Let’s dive into my favourite psychology tips for copywriting here.
The Anti-Social Growth Strategy: How to Book Clients Without Social Media
You don’t need to “be everywhere” or post constantly to book clients. Here’s how to grow your business without living on social media.
How to Boost Traffic for Free: easy tips that actually work
Want to know how to boost website traffic for free? This post has all my favourite traffic building tips to grow your website traffic organically.
What is Copywriting? The Growth Engine of Your Brand
You don’t need to be an award-winning author to write great copy. So, what’s the difference? Let’s break it down.
9 Unconventional Blogging Tips to Book More Clients
You already know that blogging is a crazy effective marketing strategy. But how do you make it work for your service-based business? Time for some blogging tips!
5 Clever Website Copy Examples That Convert
How do you write persuasive copy? Let’s look at real-life website copy examples from wildly successful entrepreneurs and break down the secret sauce they use to get results.
The Ultimate Website Content Checklist for Service-Based Businesses
Snag the full website content checklist that shows you exactly what to include on every page of your website to optimise for sales and traffic.
How to Do a DIY Website Content Review
The 11-point website content review checklist has everything you need to optimise your SEO, content, and marketing strategy.
7 Simple Website Optimisation Tips to Boost Client Inquiries
Discover the best website optimisation strategies for showing up in Google searches and boosting website traffic in as little as three months.
6 Signs It’s Time for a Website Content Audit
A website content audit helps you feel confident in your website and makes sure your site is the best it can possibly be. But how do you know if you need a website content audit? Here are 6 glaring red flags that you should work with a content auditor.
What is Content Marketing? The Ultimate Beginner’s Guide
Let’s take it back to basics and look at what content marketing is and how you can create an easy, effective content marketing strategy for your service business.
How to Craft Website Copy That Converts Readers into Clients
Here are the no-BS tips I give to my clients when they want to improve their website copy.