12 Easy Sales Copy Tweaks That Tripled My Bookings in 2 Months

Copywriting TipsSales Page Copy

Jun 23

Written By Emily

You’ve got the service, the sales page, the checkout button… but no one's buying.

And you're left wondering: what gives?

If this sounds familiar, you’re not doing anything wrong. But here’s a truth most people won’t tell you:

It’s not your prices.

It’s not your offer.

It’s (almost always) your sales copy.

Most service providers spend hours designing their website or figuring out the tech, but when it comes to the actual words that convince someone to buy, they freeze. Or wing it. Or copy what someone else is doing and hope for the best.

But your sales copy is the thing doing the selling while you sleep. If it’s vague, confusing, or full of filler… It’s no wonder people are clicking away instead of clicking “buy.”

The good news is you don’t need to start from scratch or hire an expensive copywriter. I’m going to show you 12 easy-peasy sales copy tweaks that utterly transformed my sales page when I started out and tripled my bookings within just two months.

So, grab a cup of tea, load up your website, and let’s make these changes in real time to see some drastic results!

1. Talk to one person (not the whole internet)

One of the biggest mistakes I see with sales copy? Trying to sound “professional” and ending up sounding like a robot. You’re not writing to a crowd; you’re writing to one person with a problem they want solved yesterday.

So instead of saying:

“Clients can expect an elevated experience tailored to their needs…”

Try:

“You want to feel proud sending people to your website, right? That’s exactly what I help you do.”

See the difference? It’s not about dumbing things down, it’s about sounding like a human. A helpful, friendly one.

Quick fix: Go through your sales page copy and change anything that says “my clients” or “people” to just “you.”

**2. Lead with the good stuff, not the formal stuff**

You’ve only got a few seconds to grab someone’s attention. Don’t waste it on a polite intro or a list of features. People want to know one thing from your sales copy: what’s in it for me?

So, instead of:

“Welcome to my sales page! I’m so glad you’re here. I offer done-for-you admin support…”

Try:

“Drowning in admin? I’ll take the boring stuff off your plate so you can actually focus on running your business.”

See how fast that gets to the point?

Quick fix: Start your sales page with a bold promise, a juicy benefit, or the problem you solve. No “Hi there” necessary.

**3. Make it about them, not you**

This one’s subtle but powerful. We all love talking about what we do, but your reader? They’re thinking about themselves. So your sales copy needs to reflect that.

Instead of:

“I’ve been designing websites for 5+ years and love helping small businesses grow.”

Try:

“You’re ready for a website that actually gets you clients, not just compliments. I’ll help you build it.”

See how we flipped the focus? You still get to talk about what you do, but in a way that shows why it matters to them.

Quick fix: Do a “we-to-you” sweep of your sales page copy. Count how many times you say “I” or “we” vs. “you.” Then flip the script.

4. Add a mini “why this matters” after your features

Listing features in your sales copy is fine. But what really seals the deal is showing why they matter. People don’t just want the ‘what’, they want the ‘so what?’.

Instead of:

“Includes weekly strategy calls and a content plan.”

Try:

“You’ll never be stuck staring at a blank, frustrating screen again with a weekly strategy call and a fully bespoke content plan.”

That extra line in your sales page copywriting connects the dots between what you offer and why they should care. It’s like adding a little spark to each bullet point.

Quick fix: For every feature or deliverable you list, follow it up with one line that starts with “so you…” or “that means…”

**5. Use words your clients would actually say**

If your sales copy sounds a bit too “online businessy,” it might be turning people off. You don’t need to say “uplevel your brand strategy” when your dream client would just say, “I’m embarrassed by my website.”

Your sales copy should feel like it came out of their own head. That’s when they start thinking: “Oh my gosh, she gets me.”

Quick fix: Go back through past DMs, discovery calls, or client feedback and steal their words. Use those exact phrases in your sale page copywriting. If you don’t have clients yet, stalk your competition’s socials and look through the comments!

6. Make your call-to-action sound like a no-brainer

“Book now” or “Contact me” just isn’t cutting it anymore. If someone’s made it to the bottom of your sales page, don’t drop the ball: make your CTA feel like the obvious next step.

Instead of:

“Submit your enquiry”

Try:

“Let’s get you booked in. No pressure, just a quick chat to see if it’s a fit.”

You’re making it feel safe, simple, and worth clicking.

Quick fix: Rewrite your sales page CTA with reassurance + benefit, especially if you’re offering something like a free call or consultation.

**7. Break up your text like your reader is tired (because they are)**

Big blocks of text = instant scroll-away. Your reader is skimming between Zoom calls, school runs, and snack breaks. So make it easy for them.

Use short paragraphs
Add bold text to highlight key phrases
Break things into bullet points when possible

Quick fix: Go look at your sales page copy on mobile. If you’re squinting at chunky paragraphs, it’s time to break ’em up.

**8. Show what life after buying looks like**

People don’t buy your service for the deliverables—they buy it for the transformation. They want to know what life will look like after they say yes.

Instead of:

“You’ll get a 90-minute strategy session and a follow-up plan.”

Try:

“By the end of our call, you’ll finally have clarity, direction, and a plan you’re actually excited to follow.”

Think less about what’s included and more about what changes for them after working with you. Will they feel confident? Clear? Booked out and way less stressed?

Quick fix: Add a “What life looks like after this” or “You’ll walk away with…” section to your sales copy that paints a clear, empowering picture of what’s possible. Help them imagine the future version of themselves—the one who took the leap and is so glad they did.

9. Cut 20% of your words (and make the rest count)

This one’s not glamorous, but it’s gold. Most sales copy has too many words, not too few. And when there’s too much to read? People just don’t.

Go back through your sales page copy and ask:

Does this actually need to be here?
Could I say this in fewer words?
Is this sentence doing any work?

You’ll be surprised how much stronger your message gets when you trim the fluff.

Quick fix: Edit like you’re paying per word. And if you’re struggling with a chunky section you just can’t cut down, ask ChatGBT to rewrite it for you more succinctly to get a draft to work from.

10. Sprinkle in trust boosters where it counts

People are so much more likely to buy when they feel safe doing it. A few well-placed trust signals can tip someone from “maybe…” to “I’m in!”

These could be:

Client testimonials
A money-back guarantee
“As seen in…” mentions
Your own face (yep, seriously. People want to know there’s a real human behind the screen)

Quick fix: Add at least one trust booster near your pricing section and another right after your CTA.

**11. Write like you speak (but slightly tidier)**

You don’t need to sound like a corporate brochure. In fact, please don’t. A warm, natural voice builds connection, and connection builds trust, which leads to sales.

If you’d say it out loud, you can probably write it in your sales copy (just with fewer “ums” and “likes”).

So, instead of:

“Allow me to present my services…”

Try:

“Here’s what I can help you with.”

Quick fix: Read your sales copy out loud. If it sounds awkward or stiff, rewrite it like you’re talking to your nicest, chillest client.

**12. Remind them what not buying will cost**

This isn’t about fear-mongering; it’s about making the value clear. Sometimes people don’t take action because they’re not sure what will happen if they don’t.

Try gently reminding them:

“You could keep spending hours Googling your way through it… or get the plan done in a week.”
“Every month you wait is a month you’re missing out on clients who want what you offer.”

You’re helping them make a decision, not pushing them into one.

Quick fix: Add a soft “what if you don’t?” section just before your final CTA.

Final Thoughts: Your Words Matter More Than You Think

If your sales page hasn’t been pulling its weight, it’s not because your offer’s bad; it’s because your sales copy isn’t doing its job yet.

But you don’t need to burn it all down. Just a few of these easy-peasy tweaks can seriously shift how your dream clients see (and trust!) your work.

But if you’re sitting there thinking, “This is great… but I still don’t know what to say or where to start”, I’ve been there. That’s exactly why I created the Booked-Out Website Kit.

It’s packed with simple, step-by-step guidance to help you DIY your sales page copy, boost your SEO, and create content that brings in clients without relying on social media or paid ads. No overwhelm, no marketing jargon, just what works.

Ready to write a website that books clients on autopilot?

Check out the Booked-Out Website Kit here and start turning your site into the hardest-working part of your business.

You’ve got this.