Website Footer Content: The SEO Boost You Didn’t Know You Needed
Your website footer is kind of like the unsung hero of your site. It’s that little strip at the bottom that most people totally ignore, but honestly? It can do so much for your SEO and help you snag more visitors. Yep, it’s not just for copyright notices and tiny text!
Let’s spill the tea on what your web footer should have so it works hard for you boosting traffic, making your site easier to navigate, and maybe even turning casual browsers into clients.
What is Website Footer Content?
If you’re wondering, what even is a website footer? No worries, you’re not alone! Your website footer is the strip of content at the very bottom of every page. Think of it like the credits at the end of a movie. It usually has extra info, links, and little reminders that help visitors and search engines navigate your site better.
Why Should You Care About Your Web Footer Content?
It’s right at the bottom of your site, so how important could it be, right?
Your footer points visitors to the good stuff, makes sure search engines don’t get lost, and gives your website a strategic SEO glow-up. Plus, it’s a cosy spot to drop your contact info and little reminders that you’re the real deal.
Remember, your website footer design appears on every page of your site. So it helps make sure all your pages are just one or two clicks away, no matter how deep into your site someone explores.
Related: 12 Easy Sales Copy Tweaks That Tripled My Bookings in 2 Months
What to Pop in Your Website Footer Content (The Must-Haves)
1. Contact Info: Keep It Friendly and Easy to Find
Your phone number, email, and address are footer BFFs. It makes it simple for people (and Google!) to know how to reach you. Bonus points if you add a link to your Google Maps location. Easy peasy!
2. Navigation Links: Help People Find Their Way
Drop links to your main pages like About, Services, Blog, FAQ, and Contact. It’s like giving your visitors a handy map so they don’t have to wander around lost.
I like to separate “connection” links and “search” links into different lists to keep everything organised:
3. Social Media Icons: Because Everyone’s Social
Add cute little icons linking to your Instagram, Facebook, Pinterest - wherever your tribe hangs out. It’s a great way to get people following you beyond your website.
4. Newsletter Sign-Up: Invite Them Back for More
Pop a simple sign-up form or a link to join your email list into your website footer design. It’s your VIP backstage pass to keep the convo going and turn visitors into raving fans.
5. Legal Stuff: Snooze-Worthy but Necessary
Privacy policy, terms, cookies, and a copyright notice. Yeah, it sounds boring, but it’s gotta be there to keep things legit and show you mean business.
6. A Little Call to Action: Give ’Em Something to Do
Something chill like “Get Your Free Quote” or “Book a Call” can gently nudge visitors to take the next step without feeling pushy down in your website footer.
7. Trust Badges: Show Off Your Shine
Got awards, certifications, or happy client logos? Flaunt them here to give visitors all the warm fuzzies and trust vibes.
8. An SEO Site Description
Since your website footer design appears on every page, it’s a great place to drop a couple of keyword-optimised lines about your website and services. Keep it broad and use your main keywords to give it an SEO boost.
Mine is simply “Helping service-based businesses book dream clients with scroll-stopping, SEO-friendly website copy.”
Quick SEO Tips for Your Web Footer
Let’s give your website content footer a quick SEO boost with a few quick updates:
Keep it Neat and Tidy
Less is more with the footer. Only include your main navigation links and the most important information. Think of it like a shop window — if it’s stuffed with too much merchandise, people don’t know what to look at and can’t figure out if they actually want anything.
Make it Google Friendly
Google’s web crawlers will use your footer navigation to get around your website. If the links aren’t optimised with keywords or you’ve got a lot of graphics instead of plain text, it’s going to be difficult for them to crawl your site.
And if Google can’t crawl your site, you won’t show up in searches.
Optimise it for Mobile
Visit your website on your phone and see what the footer looks like. Is it stretched? Cut off? Smooshed and all over the place? Google favours mobile-optimised websites, and that includes your website footer content.
Good Website Footer Examples to Inspire You
I’ve scoured the internet and found some great website footer examples to give you ideas for your own website.
Marketing Purks
This one from Marketing Purks has it all: contact info, social icons, policy stuff, and the most important links on their site. It’s clean, laid out well, and ticks all the boxes!
Related: Time for a Website Content Review? Here’s How to Do It Right
Liz Goodchild
This next one comes from Liz Goodchild's life coaching website, and is a little different. Rather than having a main site navigation, Liz has opted to link to recent articles. She’s also got a wonderful excerpt that tells you a little bit more about what she does and who she helps.
The Female Quotient
I truly love the Female Quotient website, and I’m pleased to see that their website footer is working hard! They’ve got their logo, navigation, legal policies, a sign up form, socials, AND copyright notice. Gold star for this one.
Website Footer Goals: Make It Work For You
Your footer might be at the bottom, but it can be a big deal when it comes to SEO and user experience. It’s your website’s little helper, quietly making everything smoother, easier, and more clickable.
So go ahead and give your footer some much-needed love!
Next up, I’ll show you how to use ChatGPT to write blogs that actually book clients (instead of getting you blacklisted by Google!)
