How to Use ChatGPT to Write Blogs That Actually Book Clients

Jul 2

Written By Emily

You’ve probably heard that blogging is a great way to get more eyes on your business. But let’s be honest, writing content that actually brings in traffic and gets someone to click “book now” is tough.

You sit down to write, stare at the blinking cursor, and wonder:

What am I even supposed to say? How do I sound like an expert without being boring? And how on earth do I make Google like this enough to show it to anyone?

That’s where ChatGPT becomes the balm for your tension headaches.

But here’s the thing: most people aren’t using it properly. They treat it like a magic content machine, type in “write me a blog about [topic],” and hope for the best.

The result is generic blogs that don’t sound like you and definitely don’t get readers excited to work with you. I’ve seen so many AI blogs that I can spot them a mile away, and so can your clients.

So, this post will show you how to use ChatGPT like a blogging assistant with brains to create strategic, personality-packed, search-friendly content that actually works for your business.

**What ChatGPT Can (and Can’t) Do for Your Blog**

Let’s clear something up: ChatGPT isn’t here to replace your voice. It’s here to help you find it faster.

I love writing for my business, but getting my ideas out of my head and onto paper is a chore. I have a million ideas and structure has never been my strong suit, so I use ChatGPT to help sort through the chaos.

Used well, it’s like having a super-smart writing assistant who never gets tired, doesn’t mind your 17th draft, and won’t side-eye you for asking “does this sentence even make sense?” at 11pm.

Here’s what ChatGPT can do:

Help you brainstorm blog ideas that are actually useful.
Write solid first drafts you can polish into perfection.
Organise your thoughts into a clear, easy-to-follow structure.
Suggest initial SEO tweaks to help your blog get found on Google.
Refine your messaging so it speaks to the right people.

But here’s what ChatGPT won’t do:

Sound like you without a little training.
Understand your audience as well as you do.
Magically write content that converts without strategy behind it.

There’s a lot of controversy about AI content, and there is plenty of slop out there that’s utterly ruining the internet. I can’t tell you how many times I’ve used Google to find an answer to something, only to get slightly wrong information in the AI snippet at the top.

If you just throw it a vague prompt like “write a blog post about Pinterest marketing,” you’ll probably get something that sounds like it came from a robot who skimmed a few articles online. Because that’s exactly what happened.

At its core, ChatGPT is just a language generator that’s programmed to make you happy. You can’t trust everything it says, and you can’t rely on it entirely.

If you want better results, you’ve got to guide it a little. Treat it like a junior copywriter who needs a good brief and a LOT of monitoring.

So, how do you use ChatGPT to create amazing blog content in far less time?

Start With a Blogging Strategy, Not Just an AI Prompt

Most small business owners fire up ChatGPT, type in something vague like, “write a blog post about how to grow on Instagram,” and wonder why the result sounds like it was written by a very polite alien.

So, before you type a single ChatGPT prompt, ask yourself:

Who am I writing this for? (Be specific: “new service providers feeling overwhelmed by marketing” is better than “small business owners”).
What problem am I solving? (What do they want help with today? Make it one, singular problem and be specific).
What do I want them to do after reading? (Join your list? Book a discovery call? Save your blog to Pinterest?)

What keyword or phrase do I want this to rank for? (That’s how you get found!)

Once you’ve got those answers, then you’re ready to chat.

Try this prompt to get you going:

“Act as a content strategist. I’m a [type of business] and I help [specific audience] with [problem]. Give me 5 blog title ideas that would bring traffic and help me book more clients. Make them [your style], click-worthy, and optimised for SEO.”

For example:

“I’m a Pinterest strategist and I help introverted service providers get more clients without showing up on social media. Give me 5 blog post ideas that will boost traffic and build trust. Make them super light and fun, click-worthy, and optimised for SEO.”

Pro tip: Ask ChatGPT to sort those blog ideas by what’s likely to be easiest to rank for (it’s not perfect, but it gives you a great starting point).

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How to Get Personality-Packed Blog Drafts

One of the biggest mistakes people make with ChatGPT is using it straight out of the box and expecting it to sound like them.

But ChatGPT isn’t just one voice. It mirrors your voice if you give it a little direction.

You can teach it to write like you do. Friendly but knowledgeable? A bit cheeky but still credible? No problem. You just have to show it what that means.

Here’s how to do it:

Step 1: Feed it some of your writing

If you’ve already written blog posts, newsletters, or even Instagram captions you’re proud of, paste one in and say:

“This is an example of my tone of voice. Please use this as a style guide for future blog drafts.”

You can also describe your tone if you don’t have writing samples or you’re not happy with your previous content:

“Write in a tone that’s friendly, expert, conversational, and a little witty, like a woman who knows her stuff and isn’t afraid to say what she thinks.”

Step 2: Be specific about the vibe you want

When you use ChatGPT, it can handle pretty specific directions like:

“Make this feel like a voice note from a business bestie.”
“Sound like an expert, but still approachable and non-jargony.”
“Add a touch of sass, but keep it professional.”

Step 3: Ask it to rewrite until it feels right

It’s completely normal to not love the first draft. You’re allowed to say:

“This feels too formal. Can you make it more relaxed and cut the fluff?”

Or:

“Add a little humour and make it sound like someone who genuinely enjoys helping people.”

The more feedback you give, the better the next draft gets. Think of it like training a team member: you’re not micromanaging, you’re building magic.

Make It SEO-Friendly (Without Sounding Like a Robot)

We’ve all read those blogs, right? The ones that repeat the same phrase over and over (“Pinterest strategy for Pinterest growth on Pinterest in 2025”) We get it.

Fortunately, you can totally write content that ranks and feels like a conversation with a real human. ChatGPT can help you do both, you just have to ask it the right way.

So, how do you use ChatGPT to get SEO help without killing your vibe?

1. Ask for SEO title ideas before you even start

Once you’ve picked your topic and keyword, try this prompt:

“Give me 5 SEO-optimised blog titles for a post about [topic], targeting the keyword ‘[your keyword]’. The tone should be friendly and click-worthy.”

2. Format it for real humans (and Google will love you too)

Instead of jumping straight into writing a blog, get ChatGPT to create an SEO-optimised blog outline to get you on the right foot with SEO. Ask for:

Clear subheadings (like the ones in this post)
Bullet points and short paragraphs
A summary or call-to-action at the end

3. Get ChatGPT to add SEO keywords naturally

No keyword stuffing required. Just say:

“Can you lightly optimise this draft for the keyword ‘[your keyword]’? Keep it natural and don’t overdo it.”

It’ll tweak headings, phrasing, and maybe add a line or two without making it sound clunky (and if it does, just tell it to chill out).

4. Don’t forget the meta description

ChatGPT’s great at these. Try:

“Write a meta description for this blog that includes the keyword ‘[your keyword]’, under 160 characters, and encourages clicks.”

And boom! You’ve got content that’s prepped for Google and your ideal clients. And it took far less time than starting from scratch on your own.

**Edit Like a Human (Because You Are a Wonderful One)**

Even the best AI-written blog isn’t done when the draft pops out. If you want content that actually connects with your audience (and books clients), you need to give it your final human touch.

Because no matter how clever ChatGPT is, it doesn’t know:

Your exact tone of voice
What’s too obvious (or not obvious enough) for your audience
The weird, funny, memorable little ways you explain things

That’s what you bring to the table.

Here’s my no-fuss editing process:

Step 1: Cut the fluff

AI loves looking answers. Sometimes too long. So, chop what doesn’t add value. Your readers don’t need a novel, they just need clarity.

Step 2: Add your voice

Drop in little phrases you actually use. Swap “utilise” for “use.” Add those “hey friend” moments, your jokes, your side-eye commentary, anything that makes it feel like you.

Step 3: Include your stories, not just facts

This is where connection happens. Add a quick anecdote. A client win. A “this totally flopped the first time I tried it” moment. These details are gold, and no AI can make them up for you (unless you want to lie, which…no thanks).

Step 4: Read it out loud

Seriously. You’ll instantly hear if something’s off, too stiff, or just not how you talk.

Step 5: Use ChatGPT to help with edits

If you are completely stuck on a part of a blog you just can’t make sound just right, ask ChatGPT for some help:

“This sounds a bit robotic, can you make it feel more conversational?”

You’re not handing off the job, you’re using AI as a tool to polish your ideas and make them as clear and easy to digest as possible. And that’s how you go from “AI-generated” to “damn, this blog is so freaking good!”

Super Obvious Signs You Use ChatGPT to Write Blogs (and Don’t Edit)

Look, no shade. We’ve all seen it. Maybe even posted it once. But if you want your blog to sound like you (and not like it came straight from a chatbot), here are a few red flags to watch for:

🚩 The intro is painfully generic

“In today’s fast-paced digital world…”

No one talks like that. If your first paragraph could open a TED Talk or a toaster manual, it needs a rewrite.

🚩 Every sentence starts the same way

Also, therefore, additionally, in conclusion...

ChatGPT loves a structured transition. But your blog isn’t an academic essay. Vary it up.

🚩 Overuse of em dashes (—like this—constantly)

Oof. As a millennial, this one hurts my very soul because I loved an em dash before it was stolen by AI.

But ChatGPT sprinkles these in a lot. It’s fine in moderation, but too many can make your writing feel choppy or overly dramatic. Swap some out for commas or full stops.

🚩 Unrealistic language no one actually says

“Leverage cutting-edge strategies to unlock your growth potential.”

Cool, cool...but what does that actually mean? If you wouldn't say it out loud, change it.

🚩 There’s zero personal perspective

No stories, no opinions, no little moments of “this is what worked for me.” It’s technically helpful, but emotionally forgettable.

Quick fix: Don’t scrap the whole draft. Just give it your voice. Trim the fluff, add a story, toss in a client example, and ask ChatGPT to help smooth it out once you’ve made it yours.

Conclusion: Your Blog Can (and Should) Be Working for You

Here’s the bottom line: ChatGPT is an incredibly useful tool for writing blogs that bring in traffic, build trust, and help you book more clients.

But it’s not a shortcut to skip your voice, your ideas, or your expertise.

The magic happens when you combine strategy, personality, and smart prompts, with a sprinkle of editing and a few real-life stories only you can tell.

So if you’ve been staring at a blank page or settling for content that doesn’t really sound like you, give ChatGPT another go: this time with a plan.

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