Book more clients through a high-traffic, low-pressure website.
I help service providers turn their websites into quiet client-booking machines using strategic copy, sustainable SEO, and messaging that actually sounds like them.
You started your business for freedom, not to become a full-time content creator.
Are you tired of trying to shout louder just to be seen online? Are you craving a marketing strategy that feels calm, consistent, and actually works? Wondering how to turn your website into a client-booking machine (instead of a digital ghost town)?
That’s where I come in. I teach introvert-friendly, sustainable strategies built around SEO, content marketing, and messaging that sounds like you.
Hey there,
I’m Emily
I’m a writer, content strategist, CEO, and giant nerd when it comes to copywriting and SEO.
I left my career path as a clinical psychologist to build a book editing business on my own terms. No social media. No ads. No burnout. Just sustainable growth through content that connects.
Over the past eight years, I’ve helped countless service providers and small business owners build visibility and trust with website copy and content marketing that works quietly in the background.
Whether you're stuck on SEO, need blog ideas that actually drive traffic, or want your website to do the heavy lifting, I created Web Copy Collective to show you how to grow a thriving service business—without shouting online.
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Up-Levelling Your Website Copy Just Got a Whole Lot Easier
The website copy bundle is jam-packed with tips, tutorials, and templates to help you transform your website into a client magnet.
Learn at your own pace,
no pressure or fluff.
My digital guides are made for self-starters who love to DIY. No long-winded courses, no awkward Zoom calls. Just clear, actionable steps to help you build a business that works your way.
The SEO Playbook
Build your website traffic and achieve your first 100K visitors using organic, gentle content marketing strategies that actually work.
The Blog Planner
Easy, long-term strategies for writing SEO blogs that boost traffic and make visitors stick around to devour your value-driven content.
The Backlink Builder
Land high-quality links in publications like Forbes, Business.com, and MSN to supercharge brand awareness and authority.
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“A five-star experience! Feedback from readers of Sales Through Service has already been exceptional.”
- Joy Zarine, Brand Strategist & Marketing Consultant
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“Emily was fantastic to work with! Her system is simple and extremely easy for an author. She is thorough and always available to help.”
- Gary Greeno, Keynote Speaker & Author
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“I just have to say that Emily is an absolute rock star! She’s a pleasure to work with and helpful throughout the process.”
- Shari Ware, Bestselling Author & Speaker
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“I would recommend Emily to anyone who wants their content transformed.”
- Mark Anastasi, The Laptop Millionaire
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"Excellent. Really great to work with and her advice is sound. I will definitely use Emily’s services again!"
- Chris Hitchens, Program Manager
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"Working with Emily has been a pleasure. I don’t think I could’ve completed my project without her! I would highly recommend her service."
- Sam Theron, Life Coach
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"Emily really knew how to bring out the best in my content. I was tired of working on it but she reignited my passion for it. Her comments were so clear and actionable."
- Susan Wallace, Therapy Business Coach
Not sure where to start? These are reader faves.
If you love learning solo and want practical tips without the overwhelm, you’ll love these blogs. They're packed with gentle, actionable advice to help you grow your business—no social media required:
