I’ve spent years helping brands like yours write content that sells.

ABOUT WEB COPY COLLECTIVE

I’m passionate about copywriting, a complete nerd when it comes to SEO, and obsessed with the psychology of content.

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I’m a content strategist, wife, and proud dog mum to our adorable rescue dog, Peanut. I have a Master’s degree in Clinical Psychology and was initially trained as a dementia specialist.

Then I landed an unlikely job as a personal editor for a millionaire entrepreneur. What started as a side-gig to fund my masters degree quickly turned into a full-blown love affair with digital marketing, and over the last decade, I’ve written content for everyone from start-ups to Forbes.

I’ve worked with six-figure agencies, New York Times bestselling authors, SaaS founders, CEOs, coaches, and consultants, all with one goal in mind: to create clear, psychology-driven content that moves people to act.

Hi! I’m Emily

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Why Web Copy Collective?

Because building a business shouldn’t feel like you’re doing everything alone.

Web Copy Collective is a reminder that behind every “solo” business is a whole network of creativity, ideas, and support. Whether that’s the designers, developers, writers, and strategists you collaborate with… or the quiet guidance, templates, and tools that help you figure things out as you go.

  • A woman with long black hair, smiling, wearing a white top and necklace, against a gray background.

    “A five-star experience! Feedback from readers of Sales Through Service has already been exceptional.”

    - Joy Zarine, Brand Strategist & Marketing Consultant

  • Smiling man in business attire outside near a brick wall and railing.

    “Emily was fantastic to work with! Her system is simple and extremely easy for an author. She is thorough and always available to help.”

    - Gary Greeno, Keynote Speaker & Author

  • A woman with long dark hair smiling, wearing a teal top, standing indoors with a plant in the background.

    “I just have to say that Emily is an absolute rock star! She’s a pleasure to work with and helpful throughout the process.”

    - Shari Ware, Bestselling Author & Speaker

  • A man with dark hair wearing a black blazer and white shirt against a dark background.

    “I would recommend Emily to anyone who wants their content transformed.”

    - Mark Anastasi, The Laptop Millionaire

  • Black and white professional headshot of a man in a suit and white shirt, smiling slightly.

    "Excellent. Really great to work with and her advice is sound. I will definitely use Emily’s services again!"

    - Chris Hitchens, Program Manager

  • A woman with short blonde hair, blue eyes, wearing a white blazer and a gold necklace, smiling against a plain white background.

    "Working with Emily has been a pleasure. I don’t think I could’ve completed my project without her! I would highly recommend her service."

    - Sam Theron, Life Coach

  • A woman in a red racing jacket with Ferrari and F-1 patches smiling and looking at the camera.

    "Emily really knew how to bring out the best in my content. I was tired of working on it but she reignited my passion for it. Her comments were so clear and actionable."

    - Susan Wallace, Therapy Business Coach

IT'S MORE THAN CHURNING OUT CONTENT

Words have power and can transform small businesses like yours.

Because let’s be honest… most content out there is generic, safe, sounds-like-everyone-else noise that fills a page but doesn’t actually move anyone.

Web Copy Collective was built for business owners who are done with that. I wanted to create something that was:

  • Built on strategy, not trends and guesswork

  • Designed to actually make people feel something (and take action)

  • Focused on attracting the right clients, not just more eyeballs

  • Simple enough to use without spiralling into “is this even good!?”

  • Flexible enough to evolve as your business grows up a level

  • Unapologetically bold, clear, and a little bit disruptive

website optimisation guide

Enter: The Website Growth System

Easy-to-follow, DIY guides that help you optimise your entire site for traffic, inquiries, and consistent sales. Because who has the budget for a full-time copywriter, marketer, and SEO expert?

SEE what's included ⟶
SEE what's included ⟶

The Official Bio

Emily Williams is a Content Strategist and the founder of Web Copy Collective, where she helps business owners write content that boosts traffic, inquiries, and sales.

With over a decade of experience in content marketing, she has worked with bestselling authors, speakers, CEOs, and hundreds of business owners to bring clarity to their messaging and structure to their content. Her work focuses on aligning SEO, positioning, and conversion, so websites don’t just exist, they perform.

Emily has a Master’s degree in Clinical Psychology, which shapes how she approaches content strategy. Rather than focusing on what a business wants to say, she focuses on what its audience needs to hear—creating messaging that feels natural, grounded, and genuinely persuasive.

Her work has been featured in many publications including Forbes, Business.com, and Tech Bible.

Work with me
Work with me