I’m here to make website optimisation real simple

I believe great website copy and SEO advice shouldn’t cost thousands in agency fees. With a little time and effort, you can see incredible results on a DIY budget.

A woman with long brown hair and glasses sitting at a desk with a laptop, plants, a coffee mug, and books in a bright room.

I’m a content marketing strategist, wife, and proud dog mum to our adorable rescue pup, Peanut. I have a Master’s degree in Clinical Psychology and was initially trained as a dementia specialist.

That is until I landed a gig as the personal editor for a millionaire.

What started as an entry-level job to pay my way through university quickly snowballed into a passion for online content, and I never looked back.

I’ve spent over eight years helping business owners write persuasive website copy that skyrockets their success.

I’ve worked with six-figure marketing agencies, New York Times bestselling authors, CEOs, coaches, speakers, and countless more to create wildly successful website content.

Hi! I’m Emily

FEATURED IN:

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So, What is Web Copy Collective?

After years of working for my wonderful clients, I’m taking everything I know about content marketing and website copywriting and distilling it all down into actionable, valuable content here at Web Copy Collective.

I’m over the gatekeeping and behind-closed-doors SEO secrets — I’m here to spill it all. My goal with every post is to give you true value and action steps you can take to improve your content marketing strategy today.

Whatever industry you’re in, the advice I share here will help you boost organic traffic, get more clients, and establish your brand as a leader in your niche.

  • A man with dark hair wearing a white shirt and black blazer, posing with arms crossed against a dark background.

    “I would always highly recommend Emily to anyone who wants their content transformed.”

    Mark Anastasi, Laptop Millionaire

  • Portrait of a smiling woman with long black hair, wearing a white top, against a grey background.

    “A five-star experience! Feedback from readers of Sales Through Service has already been exceptional.”

    Joy Zarine, Brand strategist & Marketing consultant

  • A man smiling in a suit outside near a brick pillar with trees in the background.

    “Emily was fantastic to work with! Her system is simple and extremely easy for an author. She is thorough and always available to help.”

    Gary Greeno, Keynote Speaker & Author

  • A woman with long brown hair smiling in an indoor setting with a plant in the background.

    “I just have to say that Emily is an absolute rock star! She’s a pleasure to work with and helpful throughout the process.”

    Shari Ware, Bestselling Author & Speaker

  • Black and white professional headshot of a man in a suit, smiling slightly.

    "Excellent. Really great to work with and her advice is sound. I will definitely use Emily’s services again!"

    Chris Hitchens, Program Manager

How I Help
Small Business Owners

DIY Website Optimization

Building a sustainable service-based business shouldn’t cost thousands. The Booked-Out Websie Kit is packed with templates, tutorials, and step-by-step guides to help you transform your small business fast.

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1:1 Website Content Audits

Need more tailored help to make your website truly shine? My 1:1 website audits show you exactly how to improve your copy, design, and experience to make consistent sales. This is perfect if you’re feeling stuck and need a personalized plan to follow.

Learn More

THE OFFICIAL BIO

Emily Williams is a Content Strategist and the Founder of Web Copy Collective. Having worked as an editor and copywriter for several six-figure marketing agencies and high-profile entrepreneurs, she created Web Copy Collective to help business owners grow their websites and sales with strategic SEO and copywriting strategies.

Emily has worked with bestselling authors, speakers, self-made millionaires, and countless others as a content strategist, copywriter, and editor. She has written for Yahoo, Daily Express, MSN, and other high-profile publications, and enjoys writing about content strategy, the psychology of content, SEO, and content marketing.

If you want 1:1 insights from Emily to supercharge your website content, she has limited spots for website audits currently available!

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