I’ve spent years helping brands like yours build content systems that scale.
I bridge the gap between content that reads well and content that performs well, aligning your messaging, SEO, and conversion strategy so your website actually drives leads, not just traffic.
FEATURED IN:
I’m a content marketing strategist, wife, and proud dog mum to our adorable rescue dog, Peanut. I have a Master’s degree in Clinical Psychology and was initially trained as a dementia specialist.
Then I landed an unlikely job as a personal editor for a millionaire entrepreneur. What started as a side gig quickly turned into a full-blown career in digital marketing, and over the last decade, I’ve helped brands craft website content that doesn’t just sound good, it sells.
I’ve worked with six-figure agencies, New York Times bestselling authors, SaaS founders, CEOs, coaches, and consultants — all with one goal in mind: to create clear, conversion-driven content that moves people to act.
Hi! I’m Emily
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“A five-star experience! Feedback from readers of Sales Through Service has already been exceptional.”
- Joy Zarine, Brand Strategist & Marketing Consultant
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“Emily was fantastic to work with! Her system is simple and extremely easy for an author. She is thorough and always available to help.”
- Gary Greeno, Keynote Speaker & Author
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“I just have to say that Emily is an absolute rock star! She’s a pleasure to work with and helpful throughout the process.”
- Shari Ware, Bestselling Author & Speaker
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“I would recommend Emily to anyone who wants their content transformed.”
- Mark Anastasi, The Laptop Millionaire
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"Excellent. Really great to work with and her advice is sound. I will definitely use Emily’s services again!"
- Chris Hitchens, Program Manager
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"Working with Emily has been a pleasure. I don’t think I could’ve completed my project without her! I would highly recommend her service."
- Sam Theron, Life Coach
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"Emily really knew how to bring out the best in my content. I was tired of working on it but she reignited my passion for it. Her comments were so clear and actionable."
- Susan Wallace, Therapy Business Coach
How I Can Help Your Brand Grow
Strategic, search-friendly copy that captures your brand voice, connects with your audience, and turns visitors into clients. Perfect for rebrands, new launches, or sites that have outgrown their DIY copy.
Copywriting
From monthly blogs to long-form resources, I help you create content that builds authority and drives organic traffic. Every piece has a purpose: designed to attract your ideal clients and position your brand as the go-to in your space.
Blogging
Get an expert eye on your messaging, SEO, and structure. You’ll walk away with clear insights and actionable recommendations to improve conversions and search visibility without the guesswork.
Copy Auditing
I don’t just churn out words. I get under the skin of your brand and craft stories that move the needle.
THE OFFICIAL BIO
Emily Williams is a Website and Content Strategist, and the Founder of Web Copy Collective - a boutique consultancy helping growth-stage brands transform their websites into powerful marketing assets.
With almost a decade of experience in content marketing, Emily has worked with SaaS companies, six-figure agencies, and high-profile entrepreneurs to develop conversion-driven website strategies that align messaging, SEO, and brand positioning.
Her work has supported bestselling authors, speakers, and CEOs in building content systems that drive measurable growth — and her insights have been featured in publications including Forbes, Hostinger, and Tech Bible.
Blending her background in clinical psychology with her expertise in content strategy, Emily helps brands understand what truly motivates their audiences, and translate that into clear, persuasive digital experiences.