How to Write Homepage Copy That Sells
Want to know exactly how to write homepage copy that engages visitors and boosts sales? Read this homepage content guide!
The Service Website Blog
EXPERT GUIDES, TIPS & TUTORIALSExpert guides on content strategy, SEO, and copywriting to help you boost traffic and conversions.
If you’re ready to move beyond surface-level “how-to” advice and start thinking like a strategist, you’re in the right place.
Feeling Overwhelmed? Start Here:
CONVERSION & COPYWRITING:
Psychology of Copywriting: 6 Ways to Be More Persuasive
SEO & AUTHORITY BUILDING:
Blog SEO Checklist: 15 Steps to Optimise Every Post
STRATEGY & POSITIONING:
The New SEO: Why Trust and Expertise Matter More Than Keywords
Your Complete Website Audit Checklist
Ready to finally feel confident in your website? My complete website audit checklist shows you exactly how to review your entire website to boost conversions.
Psychology of Copywriting: 6 ways to be more persuasive
The psychology of copywriting is a set of simple principles that make your writing infinitely more persuasive. Let’s dive into my favourite psychology tips for copywriting here.
What is Copywriting? The Growth Engine of Your Brand
You don’t need to be an award-winning author to write great copy. So, what’s the difference? Let’s break it down.
5 Clever Website Copy Examples That Convert
How do you write persuasive copy? Let’s look at real-life website copy examples from wildly successful entrepreneurs and break down the secret sauce they use to get results.
The Ultimate Website Content Checklist for Service-Based Businesses
Snag the full website content checklist that shows you exactly what to include on every page of your website to optimise for sales and traffic.
How to Do a DIY Website Content Review
The 11-point website content review checklist has everything you need to optimise your SEO, content, and marketing strategy.
7 Simple Website Optimisation Tips to Boost Client Inquiries
Discover the best website optimisation strategies for showing up in Google searches and boosting website traffic in as little as three months.
6 Signs It’s Time for a Website Content Audit
A website content audit helps you feel confident in your website and makes sure your site is the best it can possibly be. But how do you know if you need a website content audit? Here are 6 glaring red flags that you should work with a content auditor.
How to Craft Website Copy That Converts Readers into Clients
Here are the no-BS tips I give to my clients when they want to improve their website copy.
Common Service Page Mistakes That are Killing Your Sales
I’m going to share all the common service page mistakes I see clients make when creating service pages and how you can avoid them to boost conversions on your service page.
What’s a Website Copy Review (and When Do You Need One)?
A website copy review is the perfect tool to dramatically improve your website content, boost conversions, and make more sales as a service provider. But what’s involved? Who actually needs a website content audit? And what do you get when you invest in one? Find out here!
Thinking About Hiring a Copywriter? Read This First.
Thinking about investing in copywriting services? Here is everything you need to know about hiring a copywriter — how to find the right copywriter, how much to pay for copywriting services, the different kinds of copywriting, and more.
The Content Planning System That Keeps Your Website Consistent
In this guide, I’ll show you my ultimate website content planning strategy for service providers so you can effortlessly write blogs that consistently convert new clients.
How to Use AI Content Generation Strategically for Your Service Website
AI has exploded in popularity in the past year, and writing blogs for your website is easier than ever. But is AI content generation ruining your website? Here’s everything you need to know about using AI for content writing.
Copywriting For Beginners: How to Get Started
If you’re not a professional copywriter, how do you create compelling content? Contrary to popular belief, you don’t need to hire a copywriter to do it for you. In this post, I’ll share seven easy tips copywriting tips for beginners to help you improve your sales copy and land more clients.
How to Write About Page Copy That Makes People Want to Hire You
This post will show you exactly how to write an About page that easily converts visitors into paying customers. I’ve also included some inspiring About page examples to get you started.
The Best Copywriting Tools for Writing Better Blogs
Here are the nine copywriting tools I use every week to write blogs that bring in traffic and convert readers into clients.
Is Grammarly Premium Worth it? [Expert Review]
When you start getting serious about creating a content marketing strategy, Grammarly is a seriously useful tool. But is Grammarly Premium worth it?
26+ Blog Content Ideas That Convert
Struggling to come up with blog ideas? Swipe these high-converting blog content ideas for your next post.